AI call coaching · Built-in dialpad · Built-in CRM · Bring your own phone system

Your sales team,
finally visible.
Fully coached.

Apex is the AI operating system for sales teams. Every call your reps choose to log is transcribed, scored, and coached by AI. Managers see everything. Reps improve after every call. Nothing falls through the cracks.

Book a demo → Explore features

AI analyses included in every plan · Built-in dialpad or bring your own phone system

apex.yourcompany.com — Dashboard

Good morning, Sarah 👋 — Demo workspace

My Calls This Mo

Call Minutes

312m

Open Pipeline

$84k

AI Analyses

🎯 Latest AI Coaching Report — Jordan Lee · Enterprise Discovery Call

8.4

score / 10

✓ Strong Excellent needs-discovery — asked 4 layered questions

✓ Strong Handled competitor objection with confidence

↑ Improve Introduce ROI framing before pricing discussion

💡 Missed Didn't confirm decision-maker was on the call

✓ Follow-up drafted 3 action items 1 risk indicator 📞 Call logged

1–10

Coaching score with strengths, gaps and talk tracks on every analysed call

Auto

AI model failover — if one model is unavailable, Apex retries another

Every

Logged call gets a report — not just the few a manager has time to hear

Per-analysis fees within your plan's included usage

For owners & managers

See everything.
Coach everyone.
Fix nothing manually.

As a business owner or sales manager, you used to listen to recordings, take notes, and give feedback one rep at a time. Apex does all of that automatically — for every single call, on every rep, every day.

✓
Every call scored 1–10 — with specific strengths, improvements, missed opportunities, and suggested talk tracks. No more listening to recordings.
✓
Live pipeline by rep — see deal stages, coaching scores, call volumes, and talk time ranked across your entire team. Daily, weekly, monthly, quarterly.
✓
Risk indicators on every deal — competitor mentions, budget hesitation, disengagement signals, and timeline slippage flagged automatically.
✓
AI that uses your playbook — upload your objection guides and talk tracks. Every coaching report references your methodology, not generic advice.
✓
Manager AI assistant — ask "which reps are struggling with pricing objections this month?" and get an instant answer with evidence.

See it for your team →

Team Performance · This Month Live

Sarah R.

47 calls · 312m · $84k pipeline

8.4

Jordan L.

39 calls · 258m · $61k pipeline

8.0

Marcus J.

28 calls · 190m · $32k pipeline

6.5

Tyler L.

19 calls · 124m · $18k pipeline

5.2

⚠ Manager alert: Tyler's pricing objection handling dropped from 7.1 → 5.2 this week. View coaching report →

Team avg score

7.5

↑ +0.8 vs last month

Risk deals flagged

needs attention

Full platform

Built for the complete revenue cycle

Not just a call recorder. Every tool your team needs — in one product, with AI woven into every layer.

🤖AI Coaching
Rep Coaching After Every Call
Every logged call gets a scored coaching report (1–10) with strengths, specific improvements, missed opportunities, suggested talk tracks, and next-call prep. Usually ready about a minute after the call is logged.

📞

Built-in Dialpad

Call Direct from Apex

Make and receive real calls from the browser. Per-tenant Twilio numbers ensure callbacks route to the right company. Speaker, mute, live timer, and full mobile controls.

📬

Voicemail

Voicemail Transcription & Inbox

Every voicemail auto-transcribed and delivered to the right rep's inbox. Full transcript, audio playback, and one-tap callback.

📊

Manager Intelligence

Team Pipeline View

Every rep's calls, coaching scores, deal activity, and pipeline in one dashboard. Filter by period. AI flags underperformers and risk deals before they become problems.

📚

Knowledge Base

Your Playbook, AI-Informed

Upload objection guides, talk tracks, and product positioning. Every AI coaching report and rep assistant response references your methodology — not generic sales advice.

🏢

Built-in CRM

Accounts, Contacts & Deals

Full CRM built in — accounts, contacts, deal pipeline with Kanban and list views, risk scoring on every deal, and every call linked directly to the right account.

⚠️

Risk Intelligence

Deal Risk Signals

AI flags competitor mentions, budget hesitation, low engagement, and timeline slippage automatically. Risk scores surface on deal cards so nothing goes cold unnoticed.

✉️

Email Workflow

AI Follow-up Drafts

80–100 word follow-up email drafted after every call, referencing specific details from the conversation. Connect Gmail, Outlook, or SMTP to send directly from Apex.

📱

PWA + Mobile

Native App Experience

Install Apex on iPhone or Android as a full-screen PWA. Add to home screen in Safari. Full mobile call controls, voicemail inbox, and coaching reports — on the go.

Built-in dialpad

Call from anywhere.
Route everywhere.

Every company on Apex gets their own Twilio number. Reps dial out showing the right company number — so when customers call back, they always reach the right team.

✓ A dedicated Twilio number for each company workspace
✓ Inbound callbacks route to the exact rep who made the call
✓ Smart fallback to any rep with a phone if assigned rep is busy
✓ Voicemail captured, transcribed, and delivered to the right rep
✓ Rep chooses to log & analyse or skip — no forced recordings
✓ Have your own VoIP? Use BYOP — we add AI on top, no replacement needed

Try the dialpad → Have your own VoIP?

📞 CALL ACTIVE

2:47 · +1 (555) 010-0142

(555) 010-0142

🔊

📵

🎤

After this call → AI coaching report + transcript + follow-up draft in under 60 seconds

How it works

From dial to coaching in 60 seconds

Apex handles everything automatically after the call ends. Zero extra work from your reps.

Rep dials from Apex

One-tap calling from the built-in dialpad using the company's dedicated Twilio number. Caller ID is always correct.

Call is recorded

Twilio records the call (tell callers they are being recorded where the law requires it). Rep taps "Yes, analyse" at the end — if they skip, Apex does not transcribe, analyse, or add it to your workspace.

AI transcribes & analyses

Deepgram transcribes the recording. AI generates summary, action items, risk signals, follow-up draft, and a 1–10 coaching report.

Rep & manager see it all

Rep gets coached immediately. Manager sees the score on the pipeline view. Callbacks route back to the right rep automatically.

Integrations

Works with what you already use

Connect in minutes. Or start with manual upload on day one — no integration required to get immediate value.

📞 Built-in Calling & Voicemail

All plans with dialpad

Twilio Voice SDK

Inbound call routing

Voicemail transcription

Cell phone forwarding

Per-tenant Twilio numbers

Built-in dialpad with dedicated numbers per company. Inbound callbacks route to the right rep automatically. Voicemails transcribed and delivered to the assigned rep's inbox.

🎙 Transcription

All plans

🎙 Deepgram (auto on calls)

📄 Manual paste

📁 File upload (mp3, mp4, wav, mov)

Deepgram runs automatically on all recorded calls. Manual paste or file upload works without any integration for existing recordings. Up to 100 MB per file.

🎥 Video Meetings

On the roadmap

🎥 Zoom(coming soon)

💜 Microsoft Teams(coming soon)

🔵 Cisco Webex(coming soon)

Automatic transcript import from Zoom, Teams and Webex is in development. Today, upload the meeting recording or paste the transcript and Apex analyses it the same way.

📧 Email Sending

Growth & above

📧 Gmail / Google Workspace

📨 Outlook / Microsoft 365

🔧 Custom SMTP

Configure once. Reps send AI-drafted follow-ups with their signature directly from Apex. No copy-paste.

🔗 Existing VoIP (BYOP)

Intelligence Only plan

RingCentral

Cisco Webex(coming soon)

Generic SIP / Webhook

Coming soon: 8x8, Zoom Phone, Dialpad and Avaya connectors.

Keep your existing phone system. Connect Apex via recording webhook or SIP. Your reps keep their phones — Apex adds AI intelligence on every call.

☁️ CRM Sync

On the roadmap

🟠 HubSpot(coming soon)

☁️ Salesforce(coming soon)

Apex includes a full built-in CRM. HubSpot and Salesforce sync is in development for teams already committed to those CRMs — ask us about timing.

Transparent pricing

Simple per-seat pricing.
Calling minutes included.

AI analyses and a pooled allowance of US/Canada calling minutes are included in every dialpad plan. No per-analysis charges within your plan.

Starter

Small teams getting started

$59/seat/mo

Min 3 seats · cancel anytime

Get started

✓Up to 10 users
✓Built-in dialpad + inbound routing
✓AI coaching every call
✓Voicemail transcription
✓Follow-up email drafts
✓300 AI analyses/seat/mo (pooled)
✓500 calling min/seat/mo (pooled)
✓Built-in CRM
—Manager dashboards
—Knowledge base

10 users · 500 min + 300 AI per seat

★ MOST POPULAR

Growth

Full AI for serious teams

$89/seat/mo

Min 10 seats · cancel anytime

Start Growth →

✓Up to 30 users
✓Everything in Starter
✓Manager coaching dashboards
✓Knowledge base (AI-informed)
✓Rep AI assistant
✓Risk indicators on deals
✓Meeting recording upload & analysis
✓Gmail & Outlook send
✓1,500 AI analyses/seat/mo (pooled)
✓750 calling min/seat/mo (pooled)

30 users · 750 min + 1,500 AI per seat

Scale

Multi-team, high call volume

$129/seat/mo

Min 25 seats · cancel anytime

Start Scale

✓Up to 100 users
✓Everything in Growth
✓HubSpot sync (when released)
✓Multi-workspace management
✓API access
✓Dedicated onboarding
✓1,200 calling min/seat/mo (pooled)
—Salesforce sync
—SSO / SAML

100 users · 1,200 min + 1,500 AI per seat

🔗 BYOP

Intel Only

Have your own VoIP? Add AI on top.

$49/seat/mo

No Twilio charges on your bill

✓Works with RingCentral, Cisco Webex, SIP / webhook
✓AI coaching every call
✓Manager dashboards
✓Knowledge base
✓Full CRM + pipeline
✓2,500 analysed min/seat/mo (pooled)
—No built-in dialpad needed

Best for dealerships & call centers

Enterprise

Large teams, custom needs

Custom

Annual contract · custom terms

Contact sales

✓Unlimited users
✓Everything in Scale
✓Salesforce sync (when released)
✓SSO / SAML
✓Custom roles & permissions
✓Dedicated success manager
✓Volume Twilio pricing
✓Custom onboarding

Custom limits · Dedicated CSM

Full feature comparison

Feature	Starter	Growth ★	Scale	Intel Only	Enterprise
Calling & Voicemail
Built-in dialpad	✓	✓	✓	—	✓
Per-tenant Twilio number	✓	✓	✓	—	✓
Inbound call routing	✓	✓	✓	—	✓
Voicemail transcription	✓	✓	✓	✓	✓
BYOP / own VoIP system	—	—	—	✓	✓
Calling minutes included (US/CA, pooled)	500/seat	750/seat	1,200/seat	—	Custom
AI Features
AI analyses / month	300/seat	1,500/seat	1,500/seat	2,500 min/seat	Custom
AI coaching report (scored 1–10)	✓	✓	✓	✓	✓
Follow-up email draft	✓	✓	✓	✓	✓
Risk indicators on deals	—	✓	✓	✓	✓
Rep AI assistant	—	✓	✓	✓	✓
Knowledge base (AI-informed)	—	✓	✓	✓	✓
Manager AI assistant	—	✓	✓	✓	✓
Management & Reporting
Manager pipeline view (all periods)	—	✓	✓	✓	✓
Call metrics (calls, minutes)	✓	✓	✓	✓	✓
Analytics dashboard	✓	✓	✓	✓	✓
Full audit log	✓	✓	✓	✓	✓
Admin & Security
Role-based access (4 roles)	✓	✓	✓	✓	✓
Multi-tenant workspace management	—	—	✓	—	✓
SSO / SAML	—	—	—	—	✓
Dedicated success manager	—	—	—	—	✓

Included minutes and analyses are pooled across your team · Cancel monthly plans anytime
Extra calling minutes $0.04/min · Pricing subject to 30 days notice

FAQ

Common questions

Do I pay per AI analysis?

No. AI usage is bundled into your plan. Analyses are included: Starter 300 per seat a month (pooled), Growth and Scale 1,500 per seat (pooled), Intelligence Only up to 2,500 analysed minutes per seat. We will contact you before anything extra is billed.

Are Twilio call costs included?

Yes, up to your plan's pooled monthly calling allowance: Starter 500, Growth 750, Scale 1,200 US/Canada talk minutes per seat, shared across the team. Extra minutes are $0.04/min, or move high-volume teams to Intelligence Only and keep your own phone system. Intelligence Only has no Twilio charges.

What is the Intelligence Only / BYOP plan?

If you already have a VoIP system (RingCentral, Cisco Webex, or any system that can send recordings by SIP or webhook), you don't need Apex's built-in dialpad. The Intelligence Only plan connects to your system via webhook or SIP and adds full AI coaching without any Twilio costs.

How does inbound call routing work?

Each company gets their own dedicated Twilio number. When a customer calls back, Apex routes to the rep who last called them — forwarded to their cell phone if they've added one. If that rep is unavailable, it tries other reps, then goes to voicemail and transcribes it.

Can I install it on my phone?

Yes — Apex is a full PWA (Progressive Web App). Open it in Safari on iPhone, tap Share → Add to Home Screen, and it installs as a full-screen native-feeling app. No App Store needed.

Does Apex work for dealerships?

Yes — dealership BDCs are one of the teams Apex is built for. Dealership BDC teams have high call volume and need coaching at scale. If you have an existing VoIP system, the Intelligence Only plan is built exactly for this. We'd love to give you a custom demo.

Where is my data stored?

Apex is a hosted application. Your workspace data is stored in Apex's database on a dedicated US server, kept separate per company workspace. To provide the service, call audio is carried and recorded by Twilio, transcribed by Deepgram, and analysed by AI models accessed through OpenRouter.

Can I cancel anytime?

Monthly plans cancel anytime with no penalty. Enterprise is annual. Ask us for an export of your workspace data at any time.

Get in touch

See it live for your team

Book a 30-minute demo and we'll walk through a live coaching report on a real call from your team. Or ask us anything about your specific setup.

⚡

Guided setup

We help you get your number, reps and playbook set up, and walk through your first coaching reports.

🔒

Your data, separated

Each company gets its own workspace. Reps choose which calls are logged and analysed.

🔗

Works with your VoIP

Have RingCentral, Cisco Webex, or a SIP system? Apex adds the AI layer without replacing it.

🤖

No AI overage fees

AI analyses and calling minutes included in every plan. We contact you before anything extra is billed.

Thanks! We'll be in touch within one business day.

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Your sales team,
finally visible.
Fully coached.

See everything.
Coach everyone.
Fix nothing manually.

Built for the complete revenue cycle

Call from anywhere.
Route everywhere.

From dial to coaching in 60 seconds

Already have a VoIP system?
Apex plugs right in.

Works with what you already use

Simple per-seat pricing.
Calling minutes included.

Common questions

See it live for your team

Start coaching every rep
after every call.

Product

Use cases

Company

Your sales team,finally visible.Fully coached.

See everything.Coach everyone.Fix nothing manually.

Built for the complete revenue cycle

Call from anywhere.Route everywhere.

From dial to coaching in 60 seconds

Already have a VoIP system?Apex plugs right in.

Works with what you already use

Simple per-seat pricing.Calling minutes included.

Common questions

See it live for your team

Start coaching every repafter every call.

Product

Use cases

Company

Your sales team,
finally visible.
Fully coached.

See everything.
Coach everyone.
Fix nothing manually.

Call from anywhere.
Route everywhere.

Already have a VoIP system?
Apex plugs right in.

Simple per-seat pricing.
Calling minutes included.

Start coaching every rep
after every call.